About Us

 

About Re-Think It: American Made, Family Owned & Operated Since 1987

Re-Think It, Inc. was founded by husband and wife team Craig and Amy Shumway with the goal of producing high quality, durable, and sustainable consumer goods.

Re-Think It began by producing an all-purpose scrubber called the Original Power Puff, featuring a long handle made out of recycled milk jugs. In 2011, Re-Think It unveiled it's Re-Play line of infant and toddler dishware. Now sold worldwide, the line features affordable, durable, and sustainable children's tableware in wide color palette, manufactured from recycled, FDA approved, food safe plastic. New for 2018, Re-Play has expanded it's product offering to include "grown-up" sizing. These exciting additions help transition Re-Play from a children's tableware company to a family tableware company. 

All Re-Play and Power Puff products are proudly manufactured, assembled, and tested in the USA. 

Work Culture

Family values and responsibilities are a leading priority at Re-Think It. The company encourages work-life balance and offers employees flexible schedules to support family time and education. Re-Think It's founders believe this balance creates the most productive and rewarding work environment where employees' ideas and input are encouraged and considered in making decisions about the future of the company, both big and small.

 

About Re-Play: Making Mealtime Family Time

Re-Play was founded on the belief that mealtime is family time. Family owned and operated for over 25 years, Re-Play offers products that are affordable, durable, and sustainable – ensuring you spend less time worrying about mealtime and more time enjoying family time.

Re-Play children's tableware launched in 2011 and is now sold worldwide across varying platforms and verticals. Manufactured in the USA from recycled, food safe plastic, Re-Play sources material and vibrant color concentrates to meet strict FDA & EU purity standards. All Re-Play products are BPA, BPS, PVC, lead, phthalates, surface coatings -free. As of 2017, Re-Play has saved 20 million milk jugs, our primary source for material, from the landfill. 

Re-Play is an American Made operation – all the better for reducing our carbon footprint! Our manufacturing facility is within 150 miles of our packaging and distribution center. From start to finish a Re-Play product travels only 940 miles before being shipped to valued customers like you! For comparison, most conventional plastic goods made in China travel over 12,000 miles! Choosing Re-Play over our competition helps reduce greenhouse gases and saves energy.

New for 2018, Re-Play has launched an extension line of "grown-up" products featuring larger versions of our most popular products. The new 9" Plate, 20 oz Bowl, and Divided Tray allow you to grow up with Re-Play products. From diapers to dinner parties, we will always be there.

About Power Puff: Gentle on Glass, Tough on Grime

Never heard of the Power Puff? Where have you been! Our handy, can-do scrubber has been sold for over 20 years. The Power Puff features a long handle made from recycled, HDPE plastic (milk jugs) and a colorful scrubber that helps you clean hard to reach areas. Gentle on glass and tough on grime, our Power Puff will be your favorite cleaning tool. Purchase yours today and discover The Power Puff has one thousand and one uses!

New for 2018, we have introduced our thinner Bottle Scubber the perfect tool for cleaning everything from baby bottles to sport bottles.